Global redesign for gaming and entertainments brand, Aristocrat Gaming. The visual identity dials up the excitement, energy and playfulness with boldness and fun at the centre of the new design.
Branding, Design, Digital and UI
The condensed type treatment visually conveys modernity with a touch of slickness. It has attitude no matter where and what size you see it.
The ‘A’ becomes a graphic device that represents a window into a world of entertainment.
