Brand identity for music and lifestyle brand, Congress Guitars. The idea for the identity was to convey a visual representation of the meaning of ‘congress’ (to form a meeting or congregate), using a simple yet strong symbol of a bird (with a guitar pick for an eye). Birds are known to congregate or to form flocks. This also relates to the idea of sharing, playing or listening to music in groups.
Branding, Art Direction, Design and UI.