Matt Pugh
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Starbucks X HP

A collaborative project with Starbucks Thailand and HP; unique packaging designs were created for various consumer holidays, using HP’s Digital & Printing technology. From a single design, thousands of totally different pack designs and OOH were created, as well as playful launch tactics.

Art Direction, Design and UI.

With HP Mosaic Tech we created variable data content (images and backgrounds), in order to create unique packs and outdoor Ad formats.

With HP Mosaic Tech we created variable data content (images and backgrounds), in order to create unique packs and outdoor Ad formats.

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Using HP Unique Inks, like Invisible ink, buzzworthy and visually exciting OOH was created.

Using HP Unique Inks, like Invisible ink, buzzworthy and visually exciting OOH was created.

Using HP Invisible ink, secret giveaway codes were hidden for consumers to hunt, find and win prizes.

Using HP Invisible ink, secret giveaway codes were hidden for consumers to hunt, find and win prizes.

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Consumers were given the chance of creating their own custom Starbucks Tumblers, using HP Mosaic/Collage technology.

Consumers were given the chance of creating their own custom Starbucks Tumblers, using HP Mosaic/Collage technology.

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