Brand identity, web design and campaign assets for Harmony, an iconic American music brand, who have been making musical instruments since 1892.
Branding, Art Direction, Design and UI.
A palette of classic, warm and woody colors gives a nod to the past and a connection to the array of wooded products made by Harmony.
Combined with the font Usherwood, gives a balance of old, yet new and a aesthetic sense of trust and history.
A campaign was launched using real Harmony fans talking about their own Harmony experiences. A nostalgic tone which focused on plucking the emotive strings of the audience.
The Social part of this campaign was to rally Harmony fans, worldwide to share their experiences of using Harmony products, with the chance to be featured in a series of short films.
