
Shadows in the Dark
Identity and launch tactics for Shadows in the Dark. A documentary highlighting the plight of over 1 billion people who lack one of the most important human rights: the ability to prove who they are. Without identification, these people can’t access basic services like healthcare, education, banking, or voting. These people essentially have missing identities. Website
Art Direction, Branding & Design




To raise awareness, we partnered with TogetherBand, to create the world's first bracelet made from '100% recycled materials'.

We also gave out stamps which had iconic figures and people missing from the designs.


Hidden messages on OOH that would appear only at night.
